SEO is the practice of optimizing a website to rank higher in search engine results. It is an important part of any digital marketing strategy.
KEYWORDS
use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.
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OPTIMIZE YOUR WEBSITE
It not only makes sure to properly display on smaller screens, but also makes the site much easier to navigate.
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WEBSITE'S LOADING SPEED
Ideally, you'll want your website to load within three seconds, or two seconds if it's an eCommerce site.
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HIGH-QUALITY CONTENT
Your site's content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites.
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SOCIAL SIGNALS
Social signals are human interaction metrics on social platforms like Facebook, Twitter, LinkedIn, Reddit, Medium, etc.
6
BUILD BACKLINKS
A quality backlink is a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike.
5
LOCAL SEARCH
Optimizing for local search is important, especially for brick-and mortar businesses serving specific towns, cities, regions, and even states.
4
GOOGLE ANALYTICS
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO)
3
STRUCTURED
Structured data is important for SEO because it'll make it easier for Google to understand what your pages, products, and your website are about.
2
CONTENT UPDATE
Keeping the content up to date on your site helps build trust between you and your customers. Most likely, customers rely on your site for useful information.