Top 10 Free SEO Tools - Express ME

Top 10 Free SEO Tools

SEO tools are essential for improving website visibility and attracting potential customers. They assist in keyword research, performance evaluation, and trend analysis. Utilizing tools like Semrush, Answer The Public, and Google Lighthouse can provide valuable insights into search behavior and enhance website optimization. Whether opting for free or paid options, the primary goal remains the same: to enhance the appeal and discoverability of your website to online searchers.

i).What is SEO and how it will work?

SEO means making your website better so it shows up higher when people search for things on the internet. It’s like making your house more attractive so more people come to visit.

Here’s how it works:

  1. Keywords: People use words or phrases when they search online. SEO is about figuring out which words are important for your website and using them in your website’s content.
  2. Content Optimization: Search engines like Google look at what your website talks about. SEO means creating good content that helps people and is easy for search engines to understand.
  3. Technical Optimization: Search engines also check if your website is fast and works well on phones. SEO is about making sure your website is easy to use and loads quickly.
  4. Backlinks: Search engines notice when other websites link to yours. SEO includes getting other websites to link to yours, so search engines see your website as more popular and trustworthy.

ii).What is SEO Tool?

An SEO tool is like a helper for website owners. It’s a software that makes it easier to improve your website’s visibility on search engines. These tools help with tasks like finding good keywords, checking your website for problems, seeing what your competitors are doing, and tracking how well your website is doing in search results. Essentially, SEO tools make it simpler to make your website more popular and get more visitors.

iii).Difference Between Free And Paid SEO Tools

Free SEO tools are like gifts you don’t have to pay for. They often have basic features and can help with some essential tasks, like finding keywords or checking for basic website issues. However, they might have limitations, like fewer features or slower performance.

Paid SEO tools, on the other hand, are like buying a toolbox full of professional grade tools. They usually offer more advanced features and better support. They can help with a wider range of tasks, from in-depth keyword research to comprehensive website analysis. However, they come with a price tag and might require a subscription or one-time payment.

In simple terms, free SEO tools are good for basic needs, while paid SEO tools offer more power and flexibility for those who are serious about optimizing their website.

4. Here Are Top 10 Free SEO Tools


If you want to access all the features of Semrush, you have to pay for it. But, the good news is, you can still use some of its top tools for free.

One of the tools I really like is the Keyword Magic Tool. When you sign up for a free Semrush account, you get 10 credits every day to use with this tool. Pretty cool, right?

You can also try out our free keyword research tool, which is powered by Semrush. For thorough and effective keyword research, just log into your free account and click on the Keyword Magic Tool tab. Then, type in the keyword you’re interested in, choose your region, and hit the search button. Easy peasy!

You also have access to a bunch of other helpful tools without having to pay a cent. These include:

  • The Position Tracking tool
  • The Site Audit tool
  • The Listing Management tool
  • The Semrush Copilot AI
  • SEO Content Templates
  • The SEO Writing Assistant
  • The On-Page SEO Checker
  • The Social Media Toolkit
  • The Keyword Overview Tool
  • The Domain Overview Tool

Yep, all of these are available to you for free! But, there’s a catch – with a free Semrush account, you’re limited to a certain number of searches each day. You get 10 searches in total, which you can use across all the different tools for things like domain analytics and keyword research.

Just remember, it’s not 10 searches per tool per day. For instance, if you checked a website’s stats with the Domain Overview tool and then looked up some keywords with the Keyword Overview tool, that would count as two of your 10 searches for the day.

If you’re feeling a bit puzzled, don’t worry! Semrush has a detailed guide to their free accounts that explains everything in clear detail.

2.Answer The Public

Generate over 150 keyword ideas in just seconds.

While most SEO tools rely on the Google Keyword Planner for data, Answer the Public takes a unique approach.

This amazing tool scours forums, blogs, and social media to uncover the questions people are asking. It then transforms these questions into valuable keywords.

One of its standout features is its “Vs. Keywords” section. You’d be amazed at how many searches are made for comparisons like “X vs. Y” on Google (think “iPhone vs. Android” or “Semrush vs. Ahrefs”).

Answer the Public has a dedicated section in its results for these “Vs. Keywords”.

And with that, we move on to the third tool on our list…

3.Woorank’s SEO & Website Analysis Tool

Quickly get a list of things to make your website better for search engines using this handy Chrome extension.

4.Animalz Revive

Make your old content better with Animalz Revive.

It finds old posts on your website that could use some sprucing up or a complete makeover.

Before this tool, you’d have to dig through your Google Analytics to find these pages, which was a real hassle.

But now, Animalz Revive does the hard work for you. It tells you which articles need the most love and attention.

One of its best features is the “Traffic Loss Since Peak (Views)” feature. It shows you how many visitors you’re losing because your old content isn’t up to scratch anymore.

Also Read : Top 10 Affiliate Marketing Platforms for Beginners


Easily find out if you can rank for a keyword with CanIRank. It’s a highly detailed tool that assesses keyword difficulty.Unlike other free SEO tools, it doesn’t just give generic advice like This keyword is competitive or This keyword has low competition. Instead, it tells you specifically if you can rank for that keyword. One of its coolest features is How can you better target this keyword? It doesn’t just analyze competition on the first page, but also gives you suggestions to improve your chances of ranking for that specific term.

6.Google Lighthouse

Google Lighthouse is a popular free tool used by website owners, and it’s easy to see why.

It’s a browser add-on that provides detailed reports on your site’s SEO performance and practical tips to make it better.

Just install the extension on Chrome and open it when you’re on the page you want to check. Then, click Generate Report.

The report gives you insights on various aspects of your site’s performance, like page loading speed, accessibility, SEO, and more.

It even points out elements on your site that might be hurting its performance. Plus, it offers advice on how to fix these issues to boost your site’s performance.

7.Google’s Mobile-Friendly Test

Prepare your website for Google’s Mobile-First Indexing.

Google recently changed its algorithm with a big update called Mobile-First Indexing.

Here’s the deal: If your website isn’t set up for mobile devices, you’re going to run into problems.

But don’t worry, you don’t need to hire a developer full-time to make your site mobile-friendly. All you have to do is use the Mobile-Friendly Test tool.

Just run your site through this tool, and it tells you if Google thinks your site is mobile-friendly.

The best part of this tool is the Page loading issues feature. It shows you how to improve your website’s code so that Google’s mobile crawler can easily find and index all the resources on your site.


SEOquake is a free SEO tool that you can add to your web browser.

It lets you check various search engine metrics in real-time, such as:

  • Backlinks
  • Google index updates
  • Semrush ranking
  • Bing index
  • Facebook likes
  • Web archive page
  • Pinterest pin count

At first, it might be a bit tricky to understand, especially if you’re new to SEO. But once you get the hang of it, SEOquake becomes a valuable tool for your SEO efforts.

After installing it, you’ll see the SEObar below the URL of each website you visit. This means you can quickly analyze the data without any extra steps.

You can also use different tabs to switch between metrics, so you can see exactly the data you’re interested in. For example, you can check the Google cache date to see when the page was last indexed.

9.Seed Keywords

Discover brand new keyword ideas with Seed Keywords.

While most keyword research tools follow the same pattern of entering a seed keyword and getting a list of related terms, Seed Keywords takes a different approach.

Instead of relying on generic seed keywords, you ask your customers directly how they would search for you online.

Here’s how it works:

  1. You gather seed keywords from your customers.
  2. Enter those keywords into your preferred keyword research tool.

The best part? Seed Keywords lets you “Submit Query”. Once you have the results, you can use Seed Keywords to do a Google search for those keywords directly. This allows you to quickly assess the competition and see how competitive those keywords are.

10.Exploding Topics

Find out what’s becoming popular before everyone else does with this free SEO tool.

Here’s how it works:

  1. It shows you topics that are just starting to trend. This means you can make content about these new trends or update your old content with fresh keywords.
  2. Right now, there are about 2,000 topics in the tool’s database, and they keep adding more each week.

The coolest part is the “Categories” feature. You can pick a specific topic category that fits your business. For example, if you’re in charge of marketing for a skincare brand, you can choose “beauty” to see what’s trending in that area.


SEO tools are like helpers for your website. They make it easier for people to find you on search engines like Google. There are free and paid tools. Free ones offer basic help, while paid ones give more advanced features.

Using tools like Semrush, Answer The Public, and Google Lighthouse can help you understand what people are searching for and how to make your website better. They help with things like finding keywords, checking your site’s performance, and staying updated on trends.

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